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ڵ ̸ dohyungpark@kookmin.ac.kr
濵 307ȣ ȭȣ 02-910-5613
ѽ 02-910-5209
User Experience( : UI, ), User Behavior( : , ¶ ), User Analytics( м: ˻Ʈ, ؽƮ̴ )
lab User Behavior, Experience and Analytics Lab. (UBEA Lab.) homepage

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ѱб (KAIST) 濵 濵(ڻ), 2008

ѱб (KAIST) 濵 濵(), 2005

ѱб (KAIST) 濵 濵, Ǽ ȯ (л), 2002

аб, 1998


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, δб (Feb. `13 ~ Present)

- User Behavior, Experience and Analytics Lab. (UBEA Lab.)

- Business IT п BIT

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ѱб(KISTI) ӿ (Jun. `12 ~ Feb. `13)

- ˻ Ʈ , Ư м

- IT ߼ұ ( ġ , ߱, ε )

LG åӿ() (Feb. `08 ~ May `12)

- Technology, Business, Market Insight UX 򰡸

- Smart Phone, Smart Car, Smart TV ȹ

- , ü/ м, ̴ Ȱ Һ λƮ

- UX Evaluation Process Based on Consumer Insight

- Modeling and Indexing Product Competitiveness

Credit Science åӿ (Sep.`03 ~ Feb. `08)

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- Zȭ ε

- SK ڷ ݼ


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     ·  ߽Ʃ ũν(Studio Cross Culture) ڹ

     ·  ߺο ڹ

     ·  ߺ ڹ
     ·  2013, 2014 ѱ(KES: Korea Electronic Show) Innovation Awards

     ·  ѱýȸ ̻, 2013 ~

     ·  KISTI ȭмȸ

     ·  ѱýȸ ȸ

     ·  e Ͻ ȸ ȸ

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 ·   User Experience( : UI, ), User Behavior( : ,

   ), User Analytics( м: ˻Ʈ, ؽƮ̴ )


International Journal

·         (SSCI) Jun, Seung-Pyo, Do-Hyung Park, and Jaeho Yeom. "The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference." Technological Forecasting and Social Change 86 (2014): 237-253.

·         (SSCI) Lee, Sungwook, Do-Hyung Park, and Ingoo Han. "New members’ online socialization in online communities: The effects of content quality and feedback on new members’ content-sharing intentions." Computers in Human Behavior 30 (2014): 344-354. 

·         (SSCI) Park, Se-Bum, and Do-Hyung Park. "The Effect of Lowversus HighVariance in Product Reviews on Product Evaluation." Psychology & Marketing 30.7 (2013): 543-554.

·         (SSCI) Lee, Jumin, Do-Hyung Park, and Ingoo Han. "The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective." Internet research 21.2 (2011): 187-206.

·         (SSCI) Park, Do-Hyung, and Jumin Lee. "eWOM overload and its effect on consumer behavioral intention depending on consumer involvement." Electronic Commerce Research and Applications 7.4 (2009): 386-398.

·         (SSCI) Park, Do-Hyung, and Sara Kim. "The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews."Electronic Commerce Research and Applications 7.4 (2009): 399-410.

·         (SSCI) Lee, Jumin, Do-Hyung Park, and Ingoo Han. "The effect of negative online consumer reviews on product attitude: An information processing view."Electronic Commerce Research and Applications 7.3 (2008): 341-352.

·         (SSCI) Park, Do-Hyung, Jumin Lee, and Ingoo Han. "The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement." International Journal of Electronic Commerce 11.4 (2007): 125-148.

·         Kim, Young-Soo, and Do-Hyung Park. "The Effect of Past Usage Pattern on Preference for Current Tariff: Can I Control Myself?" Advances in consumer research 36 (2009): 579-580.

·         Kim, Sara, and Do-Hyung Park. "The Effects of Product Quality and the Perceived Structural Relation between Functions on the Value Inference of Convergence Products." Advances in consumer research 35 (2008): 767-768.

·          Park, Do-Hyung, and Se-Bum Park. "The multiple source effect of online consumer reviews on brand evaluations: Test of the risk diversification hypothesis." Advances in consumer research 35 (2008): 744-745.

 

Domestic Journal

·     ڵ, , , and ̵. "ڱȭ Ȱ ." 20.4 (2014): 1-23.

·     , ڵ, ̵, and . "A study on the applicability of a growth curve model for the Korean theater industry: A case of Why? π!." ѱ濵ȸ 19.4 (2014): 95-107.

·     ̵, ¿, and ڵ. "Һ ǻܰ迡 PC ΰ ̿ : ̷ ߽." Entrue Journal

     of Information Technology 13.3 (2014): 107-121.

·     ڵ, and . "ġ Һ ǰ µ ġ ." e-Ͻ 15.4(2014): 127-148.

·      ڵ. "¶ Ŀ´Ƽ Ư, Ŀ´Ƽ Ư, Ư ẹ Ȱ ġ ." ͳȸ 15.1 (2014): 73-88.

·      ȫ, and ڵ. "Ʈũ ȿ ÷ ." e-Ͻ 14.5 (2013): 113-130.

·      , and ڵ. "ǰ īװ (Product Category Concept Map) ǰ ȭ Һ : 3D TV Ʈ TV ߽." Entrue Journal of Information Technology 12.3 (2013): 181-197.

·      ǥ, and ڵ. "˻ Ʈ Ȱ 귣 Ŵ ý."  19.3 (2013): 93-111.

·      , and ڵ. "ڱ ¶ ǰ ȿ ." e-Ͻ 14.3 (2013): 77-93.

·      ڵ. " UX ǰ ǰ μ: ޴ ī޶ ߽." Entrue Journal of Information Technology 12.1 (2013): 165-175.

·      ڵ. " ùķ̼ ⿡ ."  19.1 (2013): 35-55.


 ·        SBS for Ph. D students (2007 – 2008)

 ·        Beta Gamma Sigma Certificate (2005 – present)

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·      ‘15.05.01 ~ ‘15.10.31, “˻ Ʈ Ȱ ,” Ź, ѱ

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·    ‘13.07.08 SNS, SOS! - ̹ ΰ Ͻ, , ȸ ذ”, LG CNS OFFICIAL BLOG, http://blog.lgcns.com/186